It's not so long ago that a simple box of matches was something no-one could be without. In today's world it would be fair to say that the need for a box of matches is increasingly being displaced by disposable (and wasteful) lighters, electric cookers, gas stoves etc.
But in less developed and highly-populated regions of Africa, South America, the Indian subcontintent and China, the use of mtaches in domestic cooking, heating and lighting remains all-important.